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MAG HEADQUARTER OFFICE
IST.
2018.
Concept Design.
Istanbul, Turkey – A multifunctional office and showroom blending sharp geometry, bold branding, and contemporary materials into a vibrant workspace.




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brief.
Be Studio was tasked with reimagining a dual-purpose showroom and office in Istanbul for a dynamic, brand-led company. The design brief emphasized energy, movement, and identity—fusing angular forms with striking materials like black quartz and vibrant yellow accents. The aim was to create a seamless environment for both client engagement and team productivity.


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details.
From the moment visitors enter, the space communicates energy and brand presence. A bold elevator lobby, finished with vertical wood slats, transparent glass panels, and a sculptural travertine staircase, offers a refined yet energetic introduction. Inside, the showroom doubles as a flexible meeting and presentation zone, built to showcase products while fostering real-time collaboration. Strategic lighting enhances spatial flow and highlights textures across key surfaces. The black quartz flooring anchors the space, while splashes of yellow reinforce brand identity and direct circulation. Each element, from architectural detailing to furniture placement, was selected for its dual role in aesthetic cohesion and operational efficiency. The result is a vibrant, purposeful space that balances visual impact with day-to-day functionality—an elevated expression of brand and culture through design.

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